REJOICE SOCIAL
In 2021, P&G needed to create social content for the Thai and Indonesia market for their shampoo line - Rejoice.
Our job was to help Rejoice win the hearts, minds and wallets of our Gen Z audience on social, by leveraging our brand platform
“Love the Hair. Lose the Drama.”
Instead of serving unrealistic, toxic positivity that only serves to invalidate real women and their daily moments of insecurities. We wanted to understand who Gen Z want to become and help them get to their aspiration and goals whilst serving gorgeous and effortless hair.
[ THAI TRANSCREATION ]
First date woes? Use rejoice 3-in-1 so you can love the hair and lose the drama.
[INDONESIAN TRANSCREATION]
Touching on the popularity of k-drama around the Gen Z, Rejoice launched a Jeju rose shampoo that allows Gen Z to have their own K-drama moments.
IGS SERIES ON DRAMATIC HAIR MELTDOWN MOMENTS
During Job interview season, we wanted to get the Gen Z to feel confident with the 3 new Rejoice 3-in-1 shampoos.
Each shampoo has its own unique scent that consumers can choose based off what kind of impression they want to give off at interviews.
Monsoon season
Highlighting the pain point of dry and damaged hair during the monsoon season, and how Rejoice 3-in-1 can help alleviate all these concerns.