“YOUR CHILD’S FIRST INFLUENCER”
A Public education campaign by Singapore’s Health Promotion Board.
As parent are their child’s first influencer, HPB encourages parents to kickstart their healthy journey early by being good role models. Get enough sleep daily and practise self-care regularly to lead by example.
Client: Health Promotion Board
Creative Agency: Publicis Singapore
Executive Creative Director: Adrian Yeap
Creative Director: Khoon Kiat Liong (Lead) Jared Kang (Film)
Associate Creative Director: Sithum Walter (KV) Parth Gadhia (Copy)
Junior Art director: Phoebe Ting
Copywriter: Gabriel Lee
Production house: Little Red Ants
